My role, as a Creative Director, is rooted in my love for design as a principle of critical thinking, not simply an aesthetic discipline.
What I Do
I Direct Things
Strategy and design collide in my role as Creative Director. Through the principles of design leadership, I work to guide my team toward creative solutions for a variety of business, design, and communication challenges. I've spent time leading creative teams on new business pitches, developing holistic brand campaigns, and designing web properties that extend a brand's presence into the mobile and digital space.
I Design Things
As a designer, I have crafted visual solutions which communicate in every kind of medium. From logos, collateral and websites, to print ads, TV spots, and packaging. I have worked above-the-line, below-the-line, and everything in between.
I have experience with a variety of tools, both analog and digital, which allows me to experiment and develop design ideas beyond a single skill or discipline.
I Make Things
I am a maker at heart and I love a good project. When I lock myself in my shop, I get carried away taking ideas from a rough sketch to complete product. Whether it's welding, 3D printing, coding microcontrollers, or carpentry, I'm truly in my element when I am surrounded by the tools and skills to give conceptual ideas a physical presence.
Where I've Been
I'm a guy who spends a lot of time around ideas. As a Creative Director I lead teams to develop ideas and refine them into solutions for my client's business problems. As a Designer I express my ideas in ways that are simple, beautiful, and engaging. As a Maker, I take ideas that begin in the pages of my notebooks and tinker, learn, and experiment until I have found a way to make those ideas into something tangible and useful.